YOU DETERMINE the map policy

What are the benefits of a MAP?

 

As a manufacturer representing your products on an eCommerce platform such as Amazon, you may or may not have established a MAP policy. But if MAP pricing is important to your brand, and it certainly should be, managing product pricing on Amazon is an ongoing challenge that you must get under control.

If you don’t get proactive and begin to manage your brand pricing, you are giving up control of your product(s) on Amazon. In the long run such inaction will negatively impact your brand. And your relationships with your retailers too.

MAP policies benefit all parties involved, including the brand owner, manufacturers, distributors and retailers. The biggest reasons to establish a MAP policy are to protect your price and get rid of harmful sellers. 

 

The benefits include: 

 

• Preventing price wars
• Prevent brand erosion
• Keeping competitive
• Cutting poor performers
• Remaining attractive to physical stores
• Protect your sales at major, authorized retail partners

 

How can ANDROS TRADING team help?

 

Quite simply…as a seller on Amazon we have witnessed the race-to-the-bottom pricing scenario many times, often frustrated ourselves that we are forced to lower prices just to keep up with sellers who, as a whole, compete severely on price against one another. It’s truly a “no win” situation.

We can help you to understand AND manage MAP policy enforcement. Let us help so you can focus on your own business and brand development.